BIG BELLY GOLF WAS FOUNDED BY TWO FRIENDS, PIERRE (BIG P) FROM WEST LONDON AND BRADLEY (BRAD) FROM SOUTH LONDON - BOTH RAISED IN LONDON'S INNER-CITIES, WHERE ACCESS TO GOLF WAS ALMOST UNHEARD OF.

GROWING UP, SPORT PLAYED A HUGE ROLE IN BOTH THEIR LIVES, WITH BACKGROUNDS IN FOOTBALL ACADEMIES, THEY SAW HOW SPORT COULD SHAPE COMMUNITIES AND OPEN DOORS. GOLF WAS SOMETHING THEY ONLY EVER HEARD ABOUT - PLAYED BY A SELECT FEW SURROUNDED BY STIGMA, EXCLUSIVITY, AND NO CLEAR ROUTE TO GET INVOLVED.

PIERRE AND BRADLEY DISCOVERED THEIR PASSION FOR GOLF DURING THE COVID LOCKDOWN - AND WITH IT, A SPARK, WITH THE WORLD SLOWING DOWN , BRADLEY AND PIERRE PICKED UP CLUBS FOR THE FIRST TIME.. AND THE GAME GOT A HOLD OF THEM. CURIOSITY BECAME OBSESSION - NOT JUST FOR THEMSLEVES BUT FOR THIER CHILDREN TOO.

BUT THE MORE THEY PLAYED, THE MORE THEY NOTICED THE SAME THING - NOBODY ON THE COURSES THEY PLAYED OR ONLINE CONTENT THEY WATCHED LOOKED LIKE THEM OR SEEMED TO COME FROM SIMILAR BACKGROUNDS, NO REPRESENTATION. THEY REALISED WHY THEY NEVER THOUGHT GOLF WAS FOR THEM BEFORE - AND HOW MUCH JUST SEEING SOMEONE LIKE THEM ON A COURSE OR ONLINE COULD HAVE CHANGED THAT PERCEPTION.

THEY SAW AN OPPORTUNITY TO BREAK DOWN THE BARRIERS THEY'D FACED AND INSPIRE A NEW GENERATION OF GOLFERS - WITH NO STIGMA, NO GATEKEEPING, AND NO LIMITS.

GOLF IS FOR EVERYONE. AND WE'RE HERE TO PROVE IT.

TO CREATE A VIBRANT AND INCLUSIVE GOLFING COMMUNITY THAT BREAKS DOWN BARRIERS AND FOSTERS A LOVE FOR THE SPORT AMONG INDIVIDUALS FROM ALL WALKS OF LIFE.